Why is Pokémon Go displacing other mobile game titles, and what is it?
Why is Pokémon Go displacing other mobile game titles, and what is it?
Pokémon Go is a mobile game that has taken the world by storm. It has quickly displaced other mobile game titles, such as Candy Crush and Clash of Clans, in terms of popularity.
What is it about this game that has made it so popular?
What are the implications for businesses which want to capitalize on its success?
This blog post will explore these questions and offer some insights into Pokémon Go's rise to fame.
Read on.
What Pokémon Go?
A 2016 augmented reality (AR) mobile game in the Pokémon series, Pokémon Go (stylized as Pokémon GO) was created and released by Niantic in association with Nintendo and the Pokémon Company for iOS and Android devices. It locates, catches, trains, and battles virtual creatures called Pokémon that seem to be in the player's actual world using a GPS-enabled mobile smartphone.
How is Pokémon Go different from other mobile games?
Pokémon Go uses the phone's camera and GPS system to place Pokémon characters in the physical world, allowing the player to find and capture them. The game also includes a social element, allowing the player to trade Pokémon with other players and battle against them. Unlike other games one can’t sit in a place and play this game, and an actual movement of the player is involved for playing this game.
Why has it become so popular?
After its release in July of 2016 the app became an instant hit, and by the end of the summer it had been downloaded more than 500 million times. Pokémon Go has several features that make it unique and fun to play. For example, the game encourages players to explore their surroundings in order to find new Pokémon. It also encourages social interaction, as players can team up with others to battle at Gyms or raid at PokéStops.
· In 2020, there were 120 million downloads of Pokémon Go, which is five million more compared to 2019. (Future Games Releases, 2021)
· Pokémon Go was the third highest-grossing game worldwide in 2020, earning $757 million. Pokémon Go was topped by Arena of Valor ($947 million) and PUBG ($1.1 billion). (Apptopia, 2021) Source- https://financesonline.com/pokemon-go-statistics/.
How can businesses capitalize on its popularity?
Pokémon Go is all the rage right now, and businesses would be wise to capitalize on its popularity. There are a few things companies can do to take advantage of the game.
First, they can create a Pokémon Go-themed promotion or event. Second, businesses can add PokéStops or Gyms near their location. This will attract players who are looking for places to catch Pokémon or battle others. Finally, businesses can get creative with their marketing and find ways to tie the game into what they offer.
As we can see, Pokémon GO is not just another game – it’s a cultural phenomenon that has taken the world by storm. Different from other mobile games, Pokémon GO makes use of Augmented Reality technology to get players up and moving around in the real world. While some may find this new obsession with catching virtual creatures strange, there is no denying that businesses can capitalize on its popularity by becoming Pokéstops or luring customers with rare Pokémon.
Are you a fan of Pokémon GO?